You’ve checked your Google Analytics.
However, what exactly does it all mean?
Do not get me wrong, I adore quantitative data… But it does not tell the entire story.
A nicely designed customer and user survey such as this one…
Case customer survey… Can enable you to comprehend and interpret the analytic data you are collecting out of your website.
I call this procedure ‘joining the dots’.
I have created and examined countless surveys and have used all survey softwares by Conversion Rate Optimiztion (CRO) leaders.
However, what should you be asking users and your clients?
After examining hundreds of user surveys, we have dialed down the 10 most significant questions help your company choices and to function to your own users.
Below are our top ten killer questions of time…
(Note: For the majority of these questions you need to have an open ended response area (text box). It is the sole means to get truly actionable insights, although it is more work to process the outcome. Using checkboxes and predetermined responses will bias the responses.)
Here they are…
Question 1: “describe yourself in one sentence.”
“I ‘m 29 year old female designer using a love for watches.”
This allows your users to describe themselves providing you with the chance to find routines and themes.
Question 2: “Where did you hear about us?”
This provides you with excellent insights into what’s actually driving demand as we mentioned before.
Question 3: “How can you describe us to some buddy? (Please write the precise words you’ll use.)”
This can be an excellent method to find out what terms and words your users utilize to describe you.
Question 4: “What Is the one big thing we are missing?”
Certainly this question will allow you to identify pain points and differences . These responses are used by us from this question to determine our product roadmap.
Question 7: “What are your biggest regular challenges?”
Enter the head of customers and your users by identifying the largest issues they are working with. This may uncover new chances for provide and content development. By asking for three items your respondents are supporting to be complete and exhaustive as you possibly can. Processing the responses to the question will show the most frequent ‘obstacles’ to conversion and participation.
Handle these head on in your website pages to boost conversion rates. Equipped with these insights you can better efforts, your copy and taglines.