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Your business has monsters...
Every business does. Not the kind under the bed. The kind in the ad account, the CRM and the homepage, quietly keeping sales from happening. If you sell SaaS, especially SaaS with hardware, they hide even better.
We find them. Then we get rid of them.
The monsters
Your business has monsters...
Every business does. Not the kind under the bed. The kind in the ad account, the CRM and the homepage, quietly keeping sales from happening. If you sell SaaS, especially SaaS with hardware, they hide even better.
We find them. Then we get rid of them.
The Blind Spender
Spends your ad budget blind. You know what went out. You cannot say which dollar became a deal, so you optimize for leads, because leads are all you can see.
Get rid of this monster
The Deal Killer
Shows up late and sours the deal. A whole room has to say yes, and the one person nobody sold to arrives at the last meeting with a question nobody answered.
Get rid of this monster
The No-Show
Does not show up when your buyer asks. They research for months, and they ask ChatGPT before they ask you. The answer names your competitor.
Get rid of this monster
The Bouncer
Hides on your pages and keeps people from reaching out. You paid for the click. Then the page turned them away.
Get rid of this monster
The Ghoster
Makes the leads you paid for go quiet. They raised their hand. Your deal takes months, your follow-up lasted days, and the trail went cold.
Get rid of this monster
The Bottlenecker
Chokes everything down to the speed of one person. Every report, every handoff, every follow-up done by hand, so the business only moves when you are pushing it.
Get rid of this monster
What we do
Monsters lose power when you shine the light on them.
You already know they are there. Most of us just do not look. Looking feels like it gives them power, or we are afraid of what we will find.
That is where we come in. We shine a light, so you can see exactly what each one is and what it takes to get rid of it. Then we fix it, once and for all. Move the light over a card to meet one.
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The Blind Spender
Money goes out and nobody can say which dollar made a deal.
We wire the tracking from click to closed deal first, then run the ads. You stop buying leads and start buying sales.
- Google, LinkedIn, Meta and TikTok ads
- Attribution from click to closed deal
- Your payback number, in days
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The Ghoster
They raised their hand. Then they went quiet.
Your deal takes months and most follow-up lasts days, so the trail goes cold. We build follow-up that stays with a buyer the whole way, with what each person needs at each stage.
- CRM routing and instant alerts
- Sequences by stage and by role
- A weekly list of every lead nobody touched
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The Deal Killer
It shows up in the last meeting and sours the deal.
Someone from IT, finance or legal who nobody sold to, with one question that undoes months of work. Know who is in the room and who to win first, and your champion walks in with the answers.
- Who is in the room, and who to win first
- Answers for the late arrival, in your champion's hands
- Sales call and objection mining
- Homepage and landing page copy
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The No-Show
Your buyers ask ChatGPT before they ask you.
They research for months, and the answer names your competitor. We write from your case studies and your sales calls, so yours is the company named in the answer.
- Buyer-intent keyword research
- Pillar and cluster silos on your existing site
- Answer engine optimization for ChatGPT, Perplexity and AI Overviews
- Every draft quality-checked before your team sees it
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The Bouncer
It hides on your pages and keeps people from reaching out.
You paid for the click, then the page turned them away: built for everyone, asking for too much, the demo request buried. We build one page with one action.
- Offer-first page design
- Go High Level, HubSpot or custom Next.js
- Tested and iterated, not launched and forgotten
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The Bottlenecker
Everything waits on one person or one spreadsheet.
We build the plumbing that keeps the rest running: workflows, agents and reports that send themselves.
- n8n workflows and AI agents
- Slack reporting and dashboards
- HubSpot, Airtable and Supabase integrations
Recognize one of these in your company? That is the one to start with. See every service in detail →
Where we run it
The platforms we buy on, build on and report from.
No rip-and-replace. We work inside the tools your team already opens every morning.
Google
TikTok
Facebook and Instagram
YouTube
LinkedIn
HubSpot
Zapier
Make
WordPress- Jotform
ChatGPT
Reddit
Airtable
Supabase
Vercel
GitHub- Google
- TikTok
- Facebook and Instagram
- YouTube
- LinkedIn
- HubSpot
- Zapier
- Make
- WordPress
- Jotform
- ChatGPT
- Reddit
- Airtable
- Supabase
- Vercel
- GitHub
SEO, meet AEO.
A buyer facing a purchase this size asks ChatGPT, Perplexity and Google's AI Overviews long before they fill out your form. So we point the same content engine at the answer engines. Answer engine optimization means your pages are the ones quoted and your company is the one named when a buyer asks who does this. Structured answers, entity-clean pages, and a presence in the threads the engines actually read. Yes, that includes Reddit.
Who we are
The people who get rid of monsters.
We specialize in B2B SaaS, most often software that ships with hardware. That is a different animal.
The sale is long, because a lot of people have to agree and someone has to fund it. Deals take months, and nobody can tell you which ad dollar made the sale. But once you are in, you stay in. It costs too much to rip you out. The math is on your side, if you can see it.
One client came to us paying over $1,200 a lead, with tracking that did not track. For years now they have run at $250 to $300 a lead in an expensive industry. Six and seven figure deals have come from that ad spend, and it pays for itself in 30 to 45 days. The small deals cover the ads. The big ones are the profit.
We are a small team of senior people, and we add to it when the work calls for it. One excellent hire beats three who are fine. We do not ride the clock. We hire professionals who get the job done fast, not people looking to stretch out the day. Then we show you the revenue that comes back.
Ready to find yours?
Tell us about your business. We come back with the monsters we found, where they live, what they are costing you, and what it takes to get rid of them. It is free. No forty page audit. Just the list and the plan.
Clients and Partners
We've been fortunate to work with some amazing brands.
Scroll to shine the light on them.
