Gets rid of The Traffic Leech
Search and answer engine content
SEO content systems, now with AEO
Generic content ranks for what the end user types and brings visitors who will never sign. We build a content engine from your case studies, your sales narratives and the questions your buyers actually ask, aimed at the person who signs the contract and at the answer engines they ask first.
What it costs you
- Traffic is up and demos are flat.
- Articles rank for terms your buyers never search.
- Nobody in sales has ever sent a prospect a blog post.
What we do
- Buyer-intent keyword research that separates the buyer from the end user
- Pillar and cluster silos mapped onto the pages you already have
- Monthly articles written from your case studies and sales narratives, in your voice
- Answer engine optimization so ChatGPT, Perplexity and AI Overviews quote you
- Quality gates on every draft: banned claims, stale numbers, competitor sources
- Publishing where you already work: HubSpot, Webflow or WordPress
How it works
- Build the BrainYour site, case studies, sales narratives, competitors and the words you cannot use, loaded once.
- Map the silos to your siteKeywords go to existing pages first. New pages only where there is a real gap.
- Publish monthly, measure, fix what is closeSearch Console tells us which pages are almost ranking. Those get fixed first.
Content written for the person who signs. Traffic that turns into pipeline instead of feeding a chart.
The Money Hole
The Lead Leaker
The Confuser
The Traffic Leech
The Bouncer
The Bottlenecker